Grime Boss: Bringing Muscle to the Clean-Up

For the Grime Boss convention booth, I needed larger-than-life images that would grab attention and convey power. Enter Mathew, our muscular model who perfectly embodied the strength behind the Grime Boss brand.

The shoot was diverse and dynamic. I captured Mathew both in the studio and outdoors, using a combination of natural sunlight and strobes to create dramatic lighting effects.

One of the most striking images featured Mathew's hands covered in realistic-looking grime. Paired with the bold tagline "This ain't no baby wipe," this shot perfectly captured the tough, no-nonsense attitude of Grime Boss cleaning wipes. Creating this effect was both challenging and fun, requiring me to make Mathew's hands look authentically dirty while maintaining a polished, professional appearance.

The resulting photos, displayed on huge light boxes at the convention, created a powerful visual impact that perfectly represented the Grime Boss brand - tough, effective, and ready for any mess.