I’m a first-generation Italian-American with roots on Capri and a lifelong pull toward the sea. That perspective shapes both my fine-art practice and the visual narratives I craft for clients—ranging from global brands to luxury hospitality and lifestyle projects. Whatever the brief, every frame is made to feel honest, evocative, and enduring.
Roberta Ruocco
Visual Storyteller — Led by Emotion
Timeless Images for Collectors & Brands Worldwide
about roberta
capri
NYC -PB
Together, we'll discover the extraordinary in the ordinary, and celebrate all the moments.
Whether I’m creating for global brands, boutique hotels, or personal projects, my goal is the same: to craft work that feels honest, soulful, and beautifully attuned to its environment.
I bring a fine-art eye to commercial storytelling—grounded in nature, shaped by light, and always emotionally resonant. Together, we’ll discover the extraordinary in the everyday, and celebrate every moment that matters.
Your Moments, Your Magic — Told Through Timeless Imagery.
about our amazing clients
Collaboration breathes life into vision. Together, we make the story unforgettable.
I’m a first-generation Italian-American with roots on the island of Capri and a lifelong pull toward the sea. Raised along Florida’s coast, I’ve always been drawn to the horizon—the stillness, the movement, and the space it creates to reflect.
Photography became my way of preserving that feeling. I studied at the School of Visual Arts in New York, and since then, my work has followed a path shaped by art, travel, and a deep curiosity for light and place.
From Capri to Palm Beach, Tuscany to New York, each image is an echo of where I’ve been—and a quiet invitation to pause, feel, and remember.
A Journey of stillness, simplicity and soul.
meet roberta
"True connection starts with authenticity — in life, in art and in the stories we tell."
"Every brand has a soul —
my job is to make sure it shows in every frame."
"Photography isn’t about capturing the scene — it’s about capturing the feeling."
"I bring a fine-art eye to commercial work — crafting images that feel as good as they look."
"Photography is my way of honoring stillness — of creating space to breathe, reflect, and feel."
02. sense of place
Layers of Inspiration
03. the space between
01. natural rythms
Whether you're a collector, a business, or simply someone who values beauty and storytelling, I create photographs that are emotionally resonant and visually enduring.
Every project is guided by light, soul, and a desire to create something meaningful—timeless and beautiful.
If you're interested in working together, I'd love to hear from you.
Timeless Imagery, Created with Intention
work with me
Elegant, Creative Artistry
Artful Authenticity with Intention
Vision in Every Frame
Visual Stories that Stay with You
Uniquely Timeless, Quietly Captivating
at a Glance
Where the sea silences the noise, and I find myself again.
echoes of silence
A quiet renewal—through light, movement, and the sea.
lines of latitude
A Visual Blend of Architecture & Ocean: Commissioned by The Stratford, Palm Beach.
palm beach stratford
Visual Storytelling for La Fontelina—Capri’s Legendary Beach Club.
La fontelina
An early milestone: Baby Ava’s radiant smile became the face of Babies “R” Us.
babies r us
What began as a beauty shoot with Renee turned into a national feature for Equate’s facial care line.
walmart
Shot for clarity and warmth, Michelle’s portrait was featured on the packaging of CVS facial wipes.
cvs
A powerful all-women shoot for Grime Boss, capturing the strength, grace, and complexity of what it means to be a wife, a mother, and a boss.
grime boss
A personal series capturing the quiet blur between mother and daughter as time and identity begin to mirror.
mother & Daughter
Stolen glimpses in silence, where fleeting glances and gestures hold emotions too vast for words.
unpsoken moments
An intimate look at the blurred line between childhood and womanhood—where self-image, culture, and identity collide.
a fine line
In Your Eyes captures the quiet tension between who they appear to be and who they truly are—revealing everything through a single look
in your eyes
